Anyone on the internet can bitch about something at any given time. HELL – look at me go! However, it doesn’t mean you should.
Today we are going to go ahead an address misguided anger masked as feminism… and I’ll try to keep it short.
What triggered my thought on this topic that I consistently rant about when in conversation around gender and other politics, was this article I read trying to bash American Apparel.
I’ll use this as an example although this article really does not make a strong stance. However, it does call attention to unworthy battles being fought.
I also will preface this with saying that I am an avid American Apparel fan. I should be getting paid because I wear their clothing so frequently. Overpriced cotton essentials that are quality made and lack the blood and tears of tiny little Asian children in the stitching. Win.
I will also say that in this article, I am not considering the quality of person the CEO is – that is an entirely different issue to hash out. I’ve heard my own stories. However, that is an argument that stands on its own, and does not need the guise of how we “represent women in media”.
Advertising in America
Let’s just go ahead and start with an unbiased topic. Great to have integrity. Yes. It would be a magical place if every small business that tried to operate by being 100% politically correct would succeed. But they don’t. That is something that we will never stop contending with in our country, even if we can raise awareness (but even better if we can raise awareness properly).
Sexiness is enjoyable. Ultimately, the clothing store has to sell clothing. They sell sexy clothing to sexy adults who want to feel sexy.
Many folks who value the integrity of American Apparel’s U.S. based production, or simply just their adorable fucking sundresses, also happen to be attracted to sex. What the fuck is wrong with that? Nothing.
You’re not saving women by inhibiting the amount of sexiness we partake in on the daily. You’re working against them.
Which brings me to my next point…
Alright, here is an example of exploiting women: shipping a young girl from overseas with the agreement that she will tug cock in a massage parlor to make a living and maintain protection from being deported.
Not an example of exploiting women: a woman who is pleased enough with her appearance to pursue a career where she can create images that appeal to a public and benefit the sales of a company.
And yes, another example is getting models high or drunk, making promises with positions of power, and sleeping with them – but that is not about the advertising. This article is about the way women model.
These women choose to work in this field. So, you are going to sit behind your computer screen wondering if you can lose your belly fat before your friends want to head to the beach this summer and criticize women who are comfortable showing their bodies as a profession? Then mask your criticism of other women as “saving” them.
THAT DOES NOT MEAN YOU ARE HELPING ANYONE.
In fact, you are hindering the sexual acceptance of women as NOT objects. Instead of inadvertently (maybe) shaming these models by suggesting that they are simply victims instead of empowered women in control of their bodies, maybe you should be doing some inward looking toward acceptance. You are stating that a woman portrayed sexually inherently equals object and/or victim.
This isn’t too extreme but it certainly illustrates the idiocy of what I would call “faux feminism.” Unfortunately many radical “feminists” seem to get so wrapped up in their own beliefs that they are not thinking openly and instead are easily discredited. Then the rest of all feminists are grouped in with the like, left with palms planted on faces.
You can’t simply stomp your feet out of personal preferences and expect real change for women.
This article in particular sounds like a ridiculous gossip column instead of sticking to the point. Sure, you may get reads and support because you are striking the chord of frustration that many women share. However, do you think that this will even remotely sink in with the people who need it most? Or do you think maybe the way this is written can be easily written off as the words of “another angry lesbian”?
Without suggesting a change in your passions, perhaps a more effective approach is warranted – one that doesn’t throw fellow women under the bus and effectively exploit them as well as the next misogynist.
If it is about equality, then shall we remove our heads from our asses and think of people, particularly all women, as a whole rather than just oneself?
Otherwise, your not doing your femme friends a favor by diminishing their autonomy and sexuality as a sign of distress.